49% of PayPal users abandoned a purchase
when PayPal wasn't available.1a
PayPal's brand recognition helps give customers the confidence to buy. PayPal is with a user share of 91% the most used payment service in UK1. PayPal Checkout comes with PayPal Pay in 32, for USA with Venmo, and for Europe Bancontact, BLIK, EPS, Giropay, iDeal, MyBank, Pay upon Invoice, Przelewy24, SOFORT. Just use the merchant onboarding in the payment configuration and let PayPal configure the plugin fo you.
71% higher checkout conversion.3
Let customers pay in instalments with Pay in 3 – while you get paid up front and in full at no extra cost to you. Promoting Pay in 3 on your site at key points of the shopping journey encourages customers to buy more — and more often.5
Pay in 3 has an AOV that is 216% higher than a standard PayPal transaction.6
Venmo (US only) is the go-to payment option for Millennial and Gen Z shoppers in the US. It’s part of PayPal Checkout — at no additional cost. Gain appeal to Venmo customers who are active spenders8 with more spending power.9
2X Venmo users spend 2X more.10
With country-specific payment methods, like iDeal, SOFORT and Giropay, you can reach international customers while making your business feel local. Build trust and include options like Payment Upon Invoice (PUI) — a local payment option available only for purchases completed in Germany.
The use of PayPal integration presents numerous benefits for VirtueMart merchants. These include:
Add all major debit and credit cards to your all-in-one solution. It’s easy to manage and we handle the processing.
It is really simple, you don't need any agency to setup PayPal. Just create in VirtueMart a new payment method, give it some name (it will be overwritten anyway, according to your selected payment). Select "PayPal Checkout" as plugin and store. Check the second tab and then use the "Merchant onboarding" button. Enter your credentials and the new plugin will create anything for you at PayPal. Select your preferences and store the plugin one time again. You are now ready to accept payments by PayPal. If you have no account yet, just follow the advices. It can't be simpler.
1a An online study commissioned by PayPal and conducted by Netfluential in November 2020, involving 1000 US online shoppers ages 18-39 (among PayPal users, n=682).
1 Statista, Global Consumer Survey Brand Report, Online payment: PayPal in the UK, May 2022. Base: n=1,605, online payment users
2Pay in 3 availability is subject to merchant status and integration. Consumer eligibility is subject to status and approval. Pay in 3 is a form of credit, may not be suitable for everyone and use may affect consumer's credit scores. See product terms for more details.
3 Nielsen, Commissioned by PayPal, Nielsen Media Behavioural Panel of UK with 14,072 SMB desktop purchase transactions from July 2020 to June 2021. *Checkout conversion - from the point at which customers starts to pay.
5 TRC, Commissioned by PayPal, April 2021. TRC conducted 20 minutes online survey amongst 1,000 UK consumers ages 18+. Base: BNPL Users n=303
6 Based on PayPal internal data from Q1 2022, results include Pay in 3 (UK)
7 See PayPal developer documentation (https://developer.paypal.com/docs/checkout/pay-later/gb/) for the latest availability of Pay Later features and benefits in your region(s)
8 Focus Vision, Commissioned by PayPal. October 2020. The Venmo Behavior Study explores valuable insights for merchants to consider to reach a broader audience including 2,217 Venmo customers' financial habits, purchasing behaviors and perceptions of Venmo as a payments tool.
9 50% of Venmo users are more likely to have a high household income than online payment users overall. Source: Statista Global Consumer Survey as on July 2020. The target population are internet users in U.S. between 18 and 64 years of age.
10 Edison Trends, commissioned by PayPal April 2020 to March 2021. Edison trends conducted a behavioural panel of email receipts from 306,939, US consumers and 3.4+ M purchases at a vertical level between Pay with Venmo and Non-Venmo users during 12-month period.
11 Nielsen, Commissioned by PayPal, Nielsen Media Behavioural Panel of SMB desktop transactions from 3,778 UK PayPal users from July 2020 to June 2021. Q4, 2021, UK
12 Nielsen, Commissioned by PayPal, Nielsen Media Behavioural Panel of SMB desktop transactions from 3,778 UK consumers from July 2020 to June 2021.
13 Availability may vary depending on merchant’s integration method and geographic location.
14 Available for eligible transactions. Limits apply.
15 Available on eligible purchases.
16 Morning Consult - The 15 Most Trusted Brands Globally. March 2021. Morning Consult surveyed over 330,000 consumers across 10 international markets to provide a global view on the current state of consumer trust across brands